Song Joong ki is enjoying huge popularity amid his marriage announcement and successful movie, as he topped the brank reputation ranking for August.
He beat both Gong Yoo and Ji Chang Wook for the number 1 spot, according to “The Korean Business Research Institute” which analyses brand reputation of advertisement models, taking into count the participation, communication, and consumer behaviour of 21,166,611 pieces of data from July 13 to August 14.
According to the institute, Song Joong ki is enjoying this popularity for variety of reasons including his roles in popular kdramas, his marriage announcement to Song Hye Kyo and his successful movie “Battleship Island” which did quite well in the Korean box office.
The consumers associated the actor with various keywords such as “Handsome, “amazing”, “Song Hye Kyo”, “Battleship Island” and “Marriage”.
Furthermore, 53.86% of the data associated with the actor had positive reactions.
In number 2, Gong Yoo still lingers, who was in one of the most popular kdramas of 2016-2017. Followed by Ji Chang Wook who has recently left for the military but was in a couple of photoshoots and advertisements before his enlistment.
Here is the full list:
- Song Joong Ki
- Gong Yoo
- Ji Chang Wook
- Ryu Jun Yeol
- Park Seo Joon
- Lee Sang Min
- Kim Soo Hyun
- Kang Ha Neul
- Namgoong Min
- Baek Jong Won
- So Ji Sub
- Yoo Jae Suk
- Lee Jung Jae
- Park Bo Gum
- Kim Jae Hwan
- Jang Moon Bok
- Jay Park
- Yeo Jin Goo
- Yoo Seon Ho
- Jung Woo Sung
- Yoo Hae Jin
- G-Dragon
- Lee Min Ho
- Eric
- Yoo Seung Ho
- Im Siwan
- Kim Hee Chul
- Seo Jang Hoon
- Bae Jung Nam
- Kim Young Chul
Source: (A)
