The Famous “Running Man” Member Who Launched Her Own Lingerie Brand + She’s Modeling For It Herself
Actress Song Ji Hyo has launched her own lingerie brand and unveiled a stunning photoshoot to mark the occasion.
Previously, Song Ji Hyo announced the launch via her social media account, posting, “2024.12.29 am10:00 OPENING.”
The brand’s official account shared photos from the shoot, showcasing Song Ji Hyo in lingerie paired with jeans. In one image, she adjusts her tousled hair, exuding confidence and stealing attention with a bold yet elegant style.
Another photo features Song Ji Hyo wearing a cap with lingerie and white pants, creating a relaxed and natural vibe. Her toned waistline and flawless figure as an underwear model drew admiration and praise.

In April 2024, Song Ji Hyo appeared on Yoo Jae Suk’s YouTube channel Pinggyego, where she shared updates about her new ventures, saying, “I’ll be launching lingerie and perfume soon. I’ve been discussing this with Yoo Jae Suk oppa for two years, asking, ‘When would be the right time to launch?’”

The lingerie line reflects Song Ji Hyo’s unique sense of style and marks her exciting entry into the fashion industry.
Source: (A)
