KISS OF LIFE Issue Handwritten Apology, This Time By The Members, In Response To Their Controversial Recent Live Stream
The group KISS OF LIFE has once again apologized for the racism controversy through handwritten letters.
KISS OF LIFE held a live broadcast on the 2nd of April to celebrate member Julie’s birthday. On that day, the group showcased various stylings under the concept of old-school hip-hop, particularly inspired by Black female rappers, but ended up embroiled in a racism controversy.
The issue arose when overseas fans strongly criticized the broadcast. International fans pointed out that KISS OF LIFE mocked Black speech patterns in the video, used racially sensitive braided hairstyles as accessories, and ridiculed Black naming customs by using the nickname “Lil Taco.”
In response, the agency S2 Entertainment posted an apology through official social media on the 4th of April. However, the apology was criticized by various international netizens who expressed shock at what it said. Many then demanded the group not hide behind their agency and issue their own apology. Not only that, but the group ended up losing over 200,000 followers on their Instagram since the issue.
On the 6th of April, the members of KISS OF LIFE posted handwritten letters in English on their official social media and expressed their apologies to fans.
To all our Kissys [KISS OF LIFE’s fandom],
We really want to sincerely apologize for the content that was uploaded that caused so much disappointment to our fans. We have to seem calm on the outside but the time leading up to this letter has honestly been hard. Although we wanted to and should’ve addressed this sooner, we are taking the first opportunity to address it now.
We are sorry.
Our intention was to show how much we loved the category of old school hip hop because it greatly influences our music. While shooting the content we ended up taking the concept too far. We realize now that our content was culturally insensitive and take full responsibility for our actions and can only promise to do better.
We’ve spent the past few days learning and reflecting how our actions have disappointed many of you. We know that there is nothing we can say or do that will magically fix the mistake we made. The only thing that we can promise is that we’ll continue to educate ourselves and show our sincerity through our actions rather than words.
Our mission has always been to spread confidence and love through our music. We truly regret the choices we made and are genuinely sorry for any pain and distress we have caused our fans. This situation has been a valuable learning experience for us. Our Kissy’s support means the world to us and we will continue to honor you all in every way possible.
What do you think of their 2nd apology?
Source: (A)
