Popular Korean Singer Admits To Turning Down A 200,000$ Offer To Promote A Restaurant, Here Is Why

Singer Choiza has revealed his genuine passion for “Choiza Road,” even turning down billion-won restaurant promotion offers to maintain its integrity.

On the July 9 episode of MBC’s variety show Radio Star (Ep. 922), the theme “Slurping Gourmet Road” featured guests Heo Youngman, Dynamic Duo’s Choiza, Lee Guk Joo, and Park Eun Young.

During the show, Choiza shared that he’s often called the “young Heo Youngman” among the MZ generation, saying, “I’ve been doing Choiza Road for 8 years. We’re already up to season 10.” Regarding how he selects restaurants, he explained, “There are various factors. Basically, every neighborhood has its own ‘local pigs’—I trust them. As pigs befriend each other, they build their own foodie communities.”

He added, “Dynamic Duo gets a lot of regional event gigs, so we travel the country. It feels wasteful to just work and leave, so I started visiting local eateries during our trips. Naturally, my list of hidden gems started growing.”

Choiza also revealed he once received a multi-billion won offer to promote a restaurant. “When Choiza Road started getting popular, people began offering deals. One person said, ‘We just opened a barbecue place, please promote it and we’ll give you 300 million won [around $218,000].’ I was tempted, but I felt that accepting food sponsorship would compromise the integrity of the show, so I declined,” he explained. “We’ve accepted drink sponsors before, but never food. Taking food sponsorship feels like betraying the foodie community I built—it would lack sincerity.”

Source: (A)