New Report Alleges Contract Negotiations Between Soyeon And Cube Entertainment Are Not Going Smoothly As She Becomes A Free Agent
Jeon Soyeon of the group (G)I-DLE is in an uncertain situation according to a new report!
While she continues her activities with (G)I-DLE smoothly through her former agency, Cube Entertainment (hereafter referred to as Cube), she currently holds FA (Free Agency) status. Negotiations for a contract renewal between Jeon Soyeon and Cube, which have been ongoing for two months, have yet to reach a conclusion.
According to TenAsia on the 26th of November, Jeon Soyeon and Cube are still discussing the renewal, but they remain at odds. To be more precise, the disagreement lies in the terms, according to the report. The gap between the conditions proposed by Jeon Soyeon and Cube is significant. Both parties have thoroughly reviewed each other’s proposals but have failed to reach an agreement despite multiple discussions.
For Cube, renewing Jeon Soyeon’s contract is crucial. (G)I-DLE, Cube’s flagship group, is their most valuable intellectual property and revenue source. Furthermore, if Jeon Soyeon, the leader and producer, were to leave, it could destabilize the remaining members and greatly hinder the group’s activity sustainability and convenience. Securing renewal contracts with Jeon Soyeon and the other members is Cube’s top priority.
Jeon Soyeon does not lack the willingness to renew her contract with Cube. While she has had meetings with a few companies that extended offers, multiple sources report that no discussions have advanced to specific contract terms. Jeon Soyeon is also considering partnering with Cube again, given their long-standing collaboration. However, given her seniority and significant role within the team, she seeks terms that reflect her contributions appropriately.
In summary, the ongoing delay in reaching a renewal agreement is due to differences in contract conditions—a “war of money,” as some might call it, according to the report. Regarding this, industry insiders commented, “It’s natural for there to be differences in terms and positions between Jeon Soyeon and Cube. What matters is whether both sides are willing to renew. If so, it’s time for them to compromise on the conditions and come to an agreement.”
Related: (G)I-DLE’s Soyeon Mentions Soojin During Electric 2024 MAMA Awards Performance
With year-end award shows and various schedules on the horizon, (G)I-DLE continues activities under the cloud of uncertainty regarding Jeon Soyeon’s FA status.
Do you think she’s renewing with Cube or not?
Source: (A)
